Catiebelle | Designer & Art Director

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Catiebelle is a designer and art director who specializes in combining hand-crafted elements with digital brand strategy. She has an MFA in Advertising Art Direction with recent experience as creative director for a Portland start-up and as art director for a large agency in Chicago. Her work includes campaigns for brands like Kashi and Secret (Proctor & Gamble) as well as the full brand launch for the mobile app TipTap.
Project: Secret "Mean Stinks"

Role: Art Director

Software Used: Adobe Illustrator, Photoshop, Indesign

Positive Outcomes: Increased sales of Secret deodorant, reached 40,000 students in one live-streamed event, #meanstinks trended nationally

Description: P&G Secret “Mean Stinks” campaign including print, social and activations. Worked with copywriter to create social posts, hand illustrated various collateral for brand print and social, directed photo and video shoots, organized event activations, directed print ads featured in Teen Vogue & J-14.

Projects by this Artist

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