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Steve | Steve | Senior Copywriter

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Steve has experience in creative strategy and development, writing for all media, creative presentation and TV, video and radio production.
Project: White Castle

Role: concept, copy, ACD

Software Used:

Positive Outcomes: Two decades later, this idea is STILL the basis of White Castle marketing communications.

Description: "Craving" has been the cornerstone of all White Castle advertising and in-store marketing since my team and I came up with the What You Crave campaign in the mid-1990s. Here's a :15 TV that gets to the point quickly.

Projects by this Artist

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