Header Menu of the Robert Half Website

Steve | Steve | Senior Copywriter


thumbnail image 1 of portfolio

Find Out More About This Artist
Call us: 888.846.1688
Email us

Steve has experience in creative strategy and development, writing for all media, creative presentation and TV, video and radio production.
Project: White Castle

Role: concept, copy, ACD

Software Used:

Positive Outcomes: Two decades later, this idea is STILL the basis of White Castle marketing communications.

Description: "Craving" has been the cornerstone of all White Castle advertising and in-store marketing since my team and I came up with the What You Crave campaign in the mid-1990s. Here's a :15 TV that gets to the point quickly.



Projects by this Artist





Each featured artist has represented to The Creative Group that he or she (a) created each item depicted, and (b) has the authority to permit its display at this web site. Any trademark depicted in the artwork is the property of the trademark owner, who retains the rights to said trademark. Displayed items may also be subject to copyright or other protection. Accordingly, the depiction here of any item does not constitute a license or permission to use such item. Downloading, copying, transmitting or any other use of the displayed item is prohibited. The depicted item is the featured artist's creative work, and the content of these works do not represent the beliefs, opinions, or necessarily have the endorsement of Robert Half International Inc. or The Creative Group.