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Steve | Steve | Senior Copywriter


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Steve has experience in creative strategy and development, writing for all media, creative presentation and TV, video and radio production.
Project: WI DOT TEEN DRIVING POSTER

Role: concept, copywriting, CD

Software Used:

Positive Outcomes: Seat belt compliance up among this group in Wisconsin.

Description: This poster was directed at teen drivers. A graduated driver's license (GDL) puts restrictions on teen drivers for the first six months. Failure to use seat belts means another 6 months of probationary driving. This poster emphasizes cost to a teen's social life in failing to buckle up.



Projects by this Artist





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