Mark | Copywriter

Webroot Style Guide

When I arrived at Webroot there were several "corporate styles" used by different groups. I consolidated everything under a boy-scout theme.


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Mark recently served as a Creative Director and Senior Copywriter. He joins us with an incredible spectrum of work history, from sports equipment to rock festivals, travel, education, and all kinds of technology and engineering services. He has won awards for his unique approach to direct response, advertising, and videos.
Project: Webroot Style Guide

Role: Creative Director & Copywriter

Software Used:

Positive Outcomes:

Description: Consolidated multiple looks down to one, flexible system, using the Boy Scout Law (A scout is Trustworthy...). Utilized design from packaging and new PowerPoint slides to guide the design.



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