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Peter | Copywriter

Fine Art Capital Magazine Campaign Another installment of Fine Art Captial's unique proposition of obtaining a line of credit based on your art and collectibles.  portfolio image 1 from portfolio titled Featured Work
Puritan Warehouse Sale The Puritan Warehouse Sale is a major event on Cape Cod. This ad highlighted it's impact by showing the impact on the Cape's beaches. portfolio image 2 from portfolio titled Featured Work
Puritan/vineyard vines Ad This Puritan ad took advantage of the uniqueness of a popular activity on Cape Cod and the unique logo of vineyard vines. Polos flew off the shelves. portfolio image 3 from portfolio titled Featured Work
Puritan/vineyard vines Fall Ad With all the hooplah going on abound the Presidential conventions Puritan ran this ad to make a point about vineyard vines. portfolio image 4 from portfolio titled Featured Work
Puritan/vineyard vines Fall Ad This was an ad designed to argue that on the Cape at least, styles don't necessarily switch over to fall after Labor Day. portfolio image 5 from portfolio titled Featured Work
UGG Kids Collection This was a co-op ad for the UGG kids shoe collection at Puritan. Mom's saw the ad and swooned. Very few shoe sizes left after this ran. portfolio image 6 from portfolio titled Featured Work
The North Face This is another co-op ad that Puritan ran featuring The North Face. The ad ran in winter magazines and struck a positive note with readers who apparen portfolio image 7 from portfolio titled Featured Work
Puritan Summer Sale Poster Like most retailers Puritan has a summer sale. This window poster was designed to capture the excitement of the deals. As tourists walked by their Hya portfolio image 8 from portfolio titled Featured Work
Vineyard Vines "Fall Looks" page Here's another sample of the kinds of pages I'd do for vineyard vines web site. Again this is a typical 
'looks' page done in vineyard vines style.  portfolio image 9 from portfolio titled Featured Work
Sandostatin Sandostatin is an oncology compound with a lot of imitators. But one thing the wannabes don't have that Sandostatin has is years of published papers o portfolio image 10 from portfolio titled Featured Work
Sandostatin This is an old line treatment for cancer that got a nice refresh as to its value among a sea of new compounds. portfolio image 11 from portfolio titled Featured Work
vineyard vins Political Ties vineyard vines has always claimed to be 'tie-partisan'. So as elections roll around they promote their donkey and elephant ties. I added a little more portfolio image 12 from portfolio titled Featured Work
vineyard vines Back-To-School promotion This was an email that ran around mid-August to call attention to spectacular savings on kid's clothing. Apparently it appealed to enough mothers that portfolio image 13 from portfolio titled Featured Work
vineyard vines email vineyard vines like most retailers today relies heavily on email. And I'd write tons of 'em. This was for new fall tie arrivals that really saw a nice portfolio image 14 from portfolio titled Featured Work
Nasonex Second ad highlighting the benefits of Nasonex in a very fun way. The tagline by the way was something I came up with that was FDA approved despite it portfolio image 15 from portfolio titled Featured Work
Nasonex Develop a Readers Digest ad for Nasonex. Apparently their readers have really bad allergies. portfolio image 16 from portfolio titled Featured Work
Lincoln Floor & Design Direct Mail Piece This was a direct mail piece developed for Lincoln Floor & Design on Cape Cod. Basically it was printed on one square foot of paper to make a a very e portfolio image 17 from portfolio titled Featured Work
Lidoderm Waiting Room Poster Lidoderm is a novocaine impregnated patch for the treatment of shingles. These posters appeared in geriatric offices with stunning effectiveness to be portfolio image 18 from portfolio titled Featured Work
Vineyard Vines "Fall Looks" page Within their website vineyard vines would create these seasonal looks carousels that would 'rotate' from frame to frame featuring various looks. This  portfolio image 19 from portfolio titled Featured Work
Puritan ISDA & Co Prepare a co-op magazine ad for Puritan Cape Cod featuring ISDA & Co. After it appeared Puritan noted a dramatic spike in sales of ISDA items all four portfolio image 20 from portfolio titled Featured Work
Fluzone Fluzone is the premier flu vaccine trusted by millions of physicians the world over. Needless to say, there are now other options available and Sanofi portfolio image 21 from portfolio titled Featured Work
Fidelity Cincinati Recruitment A second poster in a series designed to recruit stay-at-homes who might be interested in getting out for a bit. Needless to say applications tripled. portfolio image 22 from portfolio titled Featured Work
Fidelity Cincinati Recruitment Fidelity was looking to increase the staff of their Cincinnati service center. Their target was stay-at-homes who were looking for a little change. Th portfolio image 23 from portfolio titled Featured Work
Fidelity Recruitment Web Banners Web Banners for staffing Fidelity Investments' Albuquerque service center. portfolio image 24 from portfolio titled Featured Work
Puritan Cape Cod Fathers Day Sale Puritan is a small high-end clothier on Cape Cod that's been around since 1925. This was our first newspaper ad after the overwhelming response we've  portfolio image 25 from portfolio titled Featured Work
Fine Art Capital Magazine Campaign This was a magazine campaign for a really unusual financial services company that lends you money based on the appraised value (by Sotheby's) of your  portfolio image 26 from portfolio titled Featured Work
Direct Mail Post Card for Fall Trunk Show Prepared an invitation to a fall trunk show event at Puritan Cape Cod. Apparently the ad really resonated because they got rid of their entire invento portfolio image 27 from portfolio titled Featured Work
Ad for Puritan Cape Cod, Hyannis MA Two years ago I started an advertising consortium on Cape Cod and Puritan became my first client (among many). These are co-opo ads that meet not only portfolio image 28 from portfolio titled Featured Work

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Project: Featured Work

Role: Copywriter and co-creative director

Software Used:

Positive Outcomes:

Description: Co-creative director/copywriter. Plus shepherded the project through to media placement.



Projects by this Artist


Highlight Image for Project: Featured Work

Featured Work
Assets: 28



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