Kelly | UX Designer/Graphic Designer
The Process
Primary Persona - Journey Map
One App, Two Solutions


Find Out More About This Artist
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Kelly is a recent graduate of General Assembly UX Immersive. Prior to this, she was a Graphic Design Lead at a tax software company. In her class work, she worked on a native application that created invitations and allowed users to manage their events and attendees all in one place. This startup brought both Kelly and her design partner to an expo and introduced them as her design team, and is currently using what they produced.
Project: REI - MTB Project App Redesign

Role: UX | UI Research and Design

Software Used: Asana, Adobe Illustrator, Sketch, Invision

Positive Outcomes:

Description: The task was to redesign the REI - MTB Project app. Research uncovered two very distinct personas. Our team designed solutions for a casual rider enabling the capability to rent equipment from the app, as well as provided real-time trail conditions to the adrenaline junkie.



Projects by this Artist





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