Madeline | Creative Director | Copywriter

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Madeline is a senior level copywriter and creative director who has worked in a variety of settings within the large-scale retail world. Most recently she worked as the Copy Lead for a line of business which brought in $180 billion. She led integrated marketing campaigns across traditional and digital channels, supervised in-house agency creatives, as well as some external agencies and partners. Prior to that Madeline worked as the Creative Lead for an ecommerce site where she managed three different teams. While there she also launched high-performing content strategy campaigns for numerous other sites. Madeline is highly skilled in creative direction, co-branding initiatives and partnerships, mentoring and managing junior and mid-level creatives, and high-level proofing and editing.
Project: Walmart Grocery

Role: Creative Direction, Copy

Software Used:

Positive Outcomes: Scaled business 250X, lifted social and email performance

Description: My creative team developed the brand for Walmart grocery pickup & delivery. As copy lead, I infused the straight-forward Walmart voice with a fresh sense of humor. This new style helped us deliver authentic, share-worthy experiences at every touchpoint.

Projects by this Artist

Walmart Grocery
Assets: 5

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