Katie | Creative Director

Propel 2016 Marketing Strategy

Experiential Marketing Strategy and Concepts

Propel: Experiential Tactics

Three market, US-wide, pop-up experiences

Propel: Influencer Extensions

Influencer expansions for LA audience

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As a Creative Director, Katie led creative direction for an in-store tutorial class with National Geographic photographers originally held in 6 stores and increased to over 60 stores over a couple months. She also designed BucketFeet's brand awareness event that resulted in over 20 million social and PR impressions. Additionally, she designed and produced all assets for the Nike Fuel Band Launch Event in under 24 hours.
Project: Propel Experiential Concepts

Role: Creative Direction + Strategy

Software Used:

Positive Outcomes: Propel, a growing PepsiCo brand, was brought up to speed in the world of Experiential and Influencer Marketing

Description: Led a small team of account executives and event producers to bring Propel into the world of experiential marketing. On top of research and conceptual development, the presentation materials you see here were created by me, including copywriting and graphic design.

Projects by this Artist

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