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As a Creative Director, Katie led creative direction for an in-store tutorial class with National Geographic photographers originally held in 6 stores and increased to over 60 stores over a couple months. She also designed BucketFeet's brand awareness event that resulted in over 20 million social and PR impressions. Additionally, she designed and produced all assets for the Nike Fuel Band Launch Event in under 24 hours. Project:Propel Experiential Concepts
Role:Creative Direction + Strategy
Positive Outcomes:Propel, a growing PepsiCo brand, was brought up to speed in the world of Experiential and Influencer Marketing
Description:Led a small team of account executives and event producers to bring Propel into the world of experiential marketing.
On top of research and conceptual development, the presentation materials you see here were created by me, including copywriting and graphic design.
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