Bill | Art Director

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Bill is an Art Director who was most recently at a boutique agency where he directed creative from concepting to photography to design and production. He�s someone who gets his hands dirty in all aspects of the creative process and comes from an entrepreneurial background in which he ran his own agency focused on manufacturing clients. In this role, he started in traditional design and transitioned into the digital space as he moved many of his clients online for ecommerce purposes.
Project: Harley-Davidson Direct Mail

Role: Creative/Art Direction, Design

Software Used: Adobe CS InDesign, Photoshop, Illustrator, Acrobat

Positive Outcomes: Increased incremental sales through treated targets. Generated awareness of new bike models and features.

Description: Highly successful direct marketing mailer designed to promote new Harley-Davidson bike models, as well as the 110th anniversary of Harley-Davidson.

Projects by this Artist

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